An achievement that had never happened in cinema history occurred this March. Spider-Man: Brand New Day’s trailer crossed one billion views within four days of its March 17 release, making it the first movie trailer ever to do so. Tom Holland’s ongoing legacy as Peter Parker has now produced a benchmark that the film industry will be talking about for years.
The story of Brand New Day is set in the aftermath of No Way Home, the 2021 blockbuster that earned $1.9 billion globally and brought together multiple iterations of Spider-Man on screen. Brand New Day focuses more intimately on Peter’s personal journey, showing him four years into a life of anonymity. The trailer reveals a hero who has lost everything except his commitment to protecting others.
WaveMetrix confirmed the trailer crossed 1.1 billion views by Tuesday. The first-day viewership stood at 718.6 million, comfortably surpassing Deadpool & Wolverine’s Super Bowl record of 365 million, No Way Home’s 355.5 million, and GTA VI’s entertainment record of 475 million. These numbers have no historical comparison in the world of movie promotion.
The ripple effects of this trailer performance are already being felt. Box office analysts, entertainment journalists, and industry executives are reassessing their projections for Brand New Day’s commercial potential. The film is now widely expected to challenge or exceed No Way Home’s $1.9 billion total, which would make it one of the most successful superhero films ever released.
Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, Brand New Day stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens July 31 in theatres worldwide and will release in India in six languages across all premium formats. The most anticipated film of the year has arrived — at least in the form of its trailer.